Beyond the Cup, there is a kingdom to build.
As the world gathers from June 11 to July 19, 2026 for the FIFA World Cup, Victory Beyond The Cup helps believers spark meaningful conversations, connect across cultures, and share the hope of Christ—right where the game begins.
The Campaign Story
This isn’t just a tournament—it’s a turning point.
More than 5 billion people will engage with the FIFA World Cup. Victory Beyond the Cup is Cru’s initiative to mobilize 100,000 believers and 10,000 churches everywhere to turn this global moment into gospel impact.
Joining the Movement, Sparking Conversations
Whether you equip your church or open your home for a watch party, you help create a fun space where people can connect and conversations naturally unfold. It’s more than goals and glory—it’s a powerful moment for believers to meet people where they are and build relationships that share the gospel.
How to Get Involved
Whether you’re a pastor, an individual ready to host, or a city champion—this campaign is for anyone ready to create a space for connection.
Are you an Individual?
Open your home to neighbors—host a watch party, share a meal, or just hang out and build friendships. Learn more and get your free Host Kit to make it easy and fun.
If you’re a church leader, mobilize your congregation to join this movement. Click here to learn more and get the free pastor kit.
Are you a City Champion?
A city champion is a leader over the city or area they’re in. Click here to learn more about empowering and mobilizing people to host.