Beyond the Cup, there is a kingdom to build.

As the world gathers from June 11 to July 19, 2026 for the FIFA World Cup, Victory Beyond The Cup helps believers spark meaningful conversations, connect across cultures, and share the hope of Christ—right where the game begins.

Learn how to get involved

The Campaign Story

This isn’t just a tournament—it’s a turning point.

More than 5 billion people will engage with the FIFA World Cup. Victory Beyond the Cup is Cru’s initiative to mobilize 100,000 believers and 10,000 churches everywhere to turn this global moment into gospel impact.

Learn how to get involved

The Campaign Story

This isn’t just a tournament—it’s a turning point.

Learn how to get involved

Why It Matters

Joining the Movement, Sparking Conversations

Whether you equip your church or open your home for a watch party, you help create a fun space where people can connect and conversations naturally unfold. It’s more than goals and glory—it’s a powerful moment for believers to meet people where they are and build relationships that share the gospel.

Who It's For

How to Get Involved

Whether you’re a pastor, an individual ready to host, or a city champion—this campaign is for anyone ready to create a space for connection.

Are you an Individual?

Open your home to neighbors—host a watch party, share a meal, or just hang out and build friendships. Learn more and get your free Host Kit to make it easy and fun.