About the Campaign
Victory Beyond the Cup, a Cru initiative, is a trusted, growing movement of believers using the World Cup to open their homes, spark meaningful conversations, and point people toward hope. We’ve provided free resources to help you unite church leaders and mobilize believers at scale.
Why It Matters
More than 5 billion people will watch the World Cup this summer. You can help your city tap into a cultural moment everyone’s already watching, reach beyond their four walls, and step into what God is already doing around the world. Doing so naturally opens doors for relationships and meaningful conversations to grow well beyond the final whistle.
Free Resources
As a City Champion, you’ll share the Victory Beyond the Cup vision with others in your network and community, recruit believers to host a watch party, and encourage and connect those you lead. The free resources below are designed to make it easier to do these things—so your city can experience lasting spiritual momentum.
