About Us
WHEN THE WORLD WATCHES, MAKE IT MATTER
More than 5 billion people around the world will tune into the 2026 World Cup. For many, this is just a tournament. We believe it can be so much more.
Victory Beyond the Cup
Victory Beyond the Cup is Cru’s initiative to unite and rally believers around the World Cup. Our goal is to mobilize 100,000 believers and 10,000 churches—providing free resources that equip them to open their homes, activate their churches, bring their communities together, and spark meaningful conversations. Together, with God, we believe the Church can turn this global moment into Kingdom momentum and local impact.
Connecting people. transforming lives.
At Cru, we believe that when people encounter Jesus, everything changes—individuals, families, communities, and even entire nations. We’re a caring community passionate about creating unique, relational ways for people to connect with Jesus, build their faith in Him, and go out to help others do the same.
in trusted partnership with
This Movement Needs People Like You
Every role plays an important part in making an impact. Whether you’re a church leader, an individual ready to host, or a city champion—this campaign is for anyone ready to create a space for connection.
For
INDIVIDUALS
Discover how a global moment can become a meaningful opportunity for connection.
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For
CHURCH LEADERS
Learn how to equip your church to use this cultural moment to live out their faith beyond Sunday.
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For
CITY CHAMPIONS
See how a shared cultural moment can unite churches and believers across your city.
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