About the Campaign
Victory Beyond the Cup, a Cru initiative, is a trusted, growing movement of believers equipped to open their homes and bring their communities together through simple, relational outreach during a global cultural moment. One that you can invite your own congregation to join. The free pastor kit provides everything you need to confidently engage and equip your people.
Why It Matters
More than 5 billion people will watch the World Cup this summer. When you tap into a cultural moment everyone’s already watching, you help your church reach beyond the four walls and step into what God is already doing around the world. Doing so naturally opens doors for relationships and meaningful conversations to grow well beyond the final whistle.
Your Role
The free digital pastor kit provides flexible, done-for-you tools to help you mobilize your church in meaningful, natural outreach. Designed to fit seamlessly into what you’re already doing, these resources make it easy to introduce the initiative, cast vision, and mobilize your church—without adding more work to your already full plate.
How It Works
Use the kit resources to share and equip your church to engage with the movement through hosting watch parties. Encourage people to download a free host kit.
Encourage your church to host watch parties and activate their faith. Maybe even host one of your own or a chuch-wide event!
Even after the World Cup is over, keep encouraging your church to step into what God is doing around the world and in the local community.
Why should I get involved this early?
What is a key player?
What’s the commitment required?
How can I get involved?
What is Victory Beyond the Cup?
My schedule is already full! How can I fit this in?
What if I don’t know much about soccer?
What if my congregation lacks hosting experience?
How much does the kit cost?
When is the 2026 World Cup?
